Since time immemorial the Alessi family has been firmly established on Lake Orta. Originally from Luzzogno, the oldest village in the Strona valley. It’s believed that early Alessi family members were among the many men who, in the seventeen hundreds, went as far as Germany to learn the trade of pewter-maker. Some of their number stayed on to make their fortune; others returned home and opened the first craft workshops. Such were the beginnings of the Omegna (and its suburb Crusinallo) makers of metal household objects, today one of the most dynamic centres in Europe for the production of such items.
The first metal household article manufacturer in the Cusio area was a man called Baldassarre Cane, who towards the mid-eighteen hundreds had the courage to leave Chesio (another small village in the Strona valley) for the lakeside and found the first true workshop. Although the company no longer exists, by around 1900 it was a large employer. In the following years his example was followed by many dozens of craftsmen/small businessmen, who often learned their trade as workmen at Cane's factory. Over the course of one and a half centuries, pewter has given way to other metals: brass, nickel silver, aluminium and then stainless steel, whose cycle of development is still running its course. Yet during this period neither the type nor the nature of the objects themselves have changed, and the town remains dominated by this industrial specialization. Along the shores of Lake San Giulio, amongst the Romanesque churches and the Baroque chapels, the household goods factories have become a precise point of reference, leaving their strong social and cultural imprint on the whole area. One of those early craftsmen/small businessmen was Giovanni Alessi.
Alessi has changed from being a "Workshop for the working of brass and nickel silver plates, with foundry" (so read the sign over the stand at the first Milan Trade Fairs in the twenties) into one of the "factories of Italian design". The change from a metallurgical and mechanical industry into a workshop actively researching the field of applied arts was a gradual one over several decades. It has been an exciting process which, quite possibly, could serve as a possible model for the evolution of many kinds of industry in our consumer society.
Giovanni Alessi was a talented sheet-metal worker. In 1921 he bought a plot of land at Omegna and founded Alessi. He started handmaking objects for the table and for the home in copper, brass and nickel silver, which were then either nickel-, chrome- or silver-plated. A real stickler for quality and for well-done work: the things Giovanni made quickly won acclaim for their workmanship and perfect finish.
Design, as we understand the word today, first made its appearance with Carlos Alessi. Trained as an industrial designer in Novara, he joined the company when still very young, dedicating himself to design right from the start. He was responsible for most of the objects made between the mid-thirties and 1945, the year he launched his last project, that archetype of early Italian design, called the Bombé coffee and tea sets. In the fifties he took over from Giovanni at the helm of the company, completely giving up design.
During the war years, as the household goods market slowed down, Alessi produced stars for uniforms and mechanical parts for Savoia Marchetti aeroplanes. After the war, faced with an enormous demand for brass ladles for the U.S. army, Carlos doubled the number of machine tools, expanded the company and started mass-production. As he had realized so early, stainless steel was set to conquer the space vacated by chromed metals and silver-plated alloys.
Carlos’s brother, Ettore, eleven years younger than his brother, joined Carlos in 1945. Although he no longer officially works for the company, he remains the great authority on cold pressing of metals. As head of the technical department, in 1955 he opened Alessi up to collaboration with external designers; his work with architects Carlo Mazzeri, Luigi Massoni and Anselmo Vitale produced several ranges of products, particularly for the catering trade, many of which are still big sellers.
Today Alessi continues to dominate the market with innovative products which are renowned for their quality and precision. The company retains family members at the head of this vital company and continues to nurture and cherish both established and new designers.
